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Privacy and data practices

Privacy & Cookies

A plain-language explanation of what stays in your browser, what leaves it, and how to control optional analytics.

Last updated October 18, 2026

1. About PassTracks

PassTracks™ is an independent ski-pass research website based in Massachusetts, United States. For privacy questions or requests, contact privacy@passtracks.com.

2. Information we handle

You can browse without an account or a saved location. If you use Pass Finder or personalization, you may enter a ZIP or postal code, preferred mountains, travel preferences, and optional household details, including children's ages. Finder information, your saved location, and your privacy choice are stored in your browser. If a postal code is not in our on-site reference data, your browser may send that code to a third-party postal-code lookup service to identify a general area.

If you join our email list, our website hosting and form-processing provider stores your email address, affirmative consent and the wording version you accepted, the PassTracks page where you signed up, a broad content category, and the submission time. We do not include Finder answers, children's ages, or raw ZIP or postal codes in the signup record.

If you submit a Corrections report, the same provider stores the pass or page, issue category, your description and any source link, submission time, and an email address only if you provide one for follow-up. A correction does not enroll you in marketing. Please do not submit sensitive personal information in free text.

Our hosting provider also receives ordinary request information, such as your IP address, browser details, page requested, and time. Google Analytics receives information only when analytics is allowed as described below.

3. How we use and share information

We use Finder information to personalize research in your browser. We use Corrections submissions to check and improve our editorial content and, if you supplied an address, to follow up. Our hosting and form-processing provider handles submissions and operational requests on our behalf.

When you subscribe, you agree to receive PassTracks emails about ski-pass prices, deadlines and access; editorial updates and trip-planning information; affiliate recommendations; sponsored messages and promotional content; and selected partner offers or products and services PassTracks believes may interest readers. Some recommendations may earn PassTracks compensation. We may use service providers to manage subscriptions and deliver communications on our behalf.

We do not sell or rent subscriber addresses or contact lists to advertisers, data brokers, sponsors, or affiliate partners, and we do not give partners those contacts for their independent marketing. Earlier signups under narrower consent wording will not be used for the expanded promotional categories unless those subscribers separately agree. You can request removal at privacy@passtracks.com. Future marketing emails will provide an unsubscribe method.

4. Analytics, cookies, and your choices

We use Google Analytics to understand visits, reviews, tools, and link use. When analytics is active, Google may receive your IP address, browser and device information, approximate location derived from technical signals, first-party analytics identifiers, pages viewed, and measured interactions. We limit the page and referral details sent through our analytics setup and do not intend to send Finder answers, signup email addresses, or children's ages in analytics events. Google may receive information about visits to PassTracks over time and from other websites or apps using its services. Read Google's explanation of its partner-site data use. We do not use Google advertising personalization; advertising-related consent is denied.

For visitors verified to be in the United States, analytics is on by default. California visitors see a first-visit notice with an immediate opt-out; analytics may begin before they use that notice. Outside the United States, analytics is off until you choose to enable it. It is also off when your region cannot be verified, when your browser sends a Global Privacy Control signal, or when you have previously opted out. We treat Global Privacy Control as an analytics opt-out. We do not use the separate Do Not Track signal as a privacy choice.

Use Cookie Settings in the footer to change your analytics choice at any time. Turning analytics off stops subsequent collection, clears Google Analytics cookies accessible to PassTracks, and reloads the page. You can still use the site with analytics off.

5. External sites and compensated links

If you choose a directions, resort, pass-operator, rental-car, or other external link, the destination site receives your browser request and may receive referral information. Some links contain referral identifiers and may compensate PassTracks; compensated links carry a nearby disclosure. External sites follow their own privacy practices. Opening a page on PassTracks does not itself send your Finder profile to an affiliate partner.

6. Retention, children, and privacy requests

Finder-related information stays in your browser and is cleared when you return after approximately 180 days of inactivity. You can clear it sooner with Clear saved finder data; this does not erase your separate analytics choice. Subscriber registrations remain with our form-processing provider until PassTracks removes them or applicable provider retention rules apply. Corrections submissions are kept for editorial review and follow-up, subject to applicable retention requirements. Our hosting provider keeps operational and security records under its policies.

When analytics is active, Google Analytics may set first-party cookies. Google's documented default lifetime is two years, but browser limits and settings may shorten it. Under our settings recorded October 17, 2026, detailed event data is retained for two months and user-level data for 14 months; standard aggregated reports may remain available longer.

This site is intended for adults. A parent or guardian may enter a child's age for pass research, but we do not request a child's name or birth date or send children's ages in our analytics events. Contact privacy@passtracks.com to ask for access to, correction of, or deletion of personal information you submitted through signup or Corrections forms. We may need to verify your request. Information processed by service providers may be handled outside your country; contact us for details about your information and available choices.

7. Changes and contact

If we materially change our privacy practices, we will update the date above and post a prominent website notice. Where appropriate, we will ask you to make a new privacy choice. Email privacy@passtracks.com with questions or requests; please do not send highly sensitive information by ordinary email.

On this page

About PassTracksInformation we handleHow we use and share informationAnalytics, cookies, and your choicesExternal sites and compensated linksRetention, children, and privacy requestsChanges and contact
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